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CHRISTIAN MAYAUD

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 70 The Verticom Group

Look for Structural Market Opportunities

Market Incumbents “Herd” Spontaneously

Incumbent “Herds” Graze in Tight Efficient Formations

Across Markets – Leaving Little Within Their Path to

Encourage Incumbent Deviation or Give Market

Entrants a Foothold

Structural Market Opportunities…

Arise between“Incumbent Herds” – Herd Momentum

keeps individual Incumbent Players Captive, slightly

Out-of-Position, and Slow-to-Respond – leaving these

“Path Adjacent Areas” relatively uncontested and,

therefore, ideal “Beachheads” for Market Entrants

Market Entry Herd Momentum Always Creates the Real Opportunity

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Bridging the Gap between Concept & Execution